We know from Gartner’s Tech Trends for 2019 that privacy (or the lack thereof) will be a major concern as AI technologies become even more advanced next year. Unlike other companies, Apple has chosen a different business model – one that does not rely on data collection and online behavior profiling.
Finding options at privacy protection can be difficult, especially since almost all websites today rely on advertising, which relies on collecting as much data as they can from their users so that they can be targeted better.
But Apple has been moving in a different direction, and it all started with Steve Jobs’ leadership/. Apple has been utilizing a different business model – one that is hinged on protecting their user’s privacy.
This article from Michael Grothaus summarizes the various implementations by apply designed to protect user privacy, as well as explores how the company is able to maintain its user base and sustain is industry leadership.