In 2014, researchers from Princeton University found conclusive evidence that emotions of Facebook users are swayed by what goes on in their social media accounts. Exposure to positive news in Facebook news feeds led to more positive emotions among subjects while exposure to negative content produced negative emotions.
The result of this study becomes even more significant in the advent of deep fakes [see the article Deep Fakes Are Eroding Democracy And The Search For Truth] and the toxic internet culture.
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